Proctor made history last week, when--with the click of one link--we emailed HTML webpages to about a thousand folks who barely know us. Everyone in the admission "pipeline" for whom we have an email address received the first edition of a monthly e-newsletter that brings them into the life of the school: academic....
...artistic...
...athletic.
In addition to dramatic images and straightforward, introductory text, the page provided multiple links to archived Chuck's Corners that complemented immediate subject matter. The recipient is invited to forward the page to others (which we get to track!), thereby sneezing the "idea virus" (Purple Cow by Seth Godin) that is Proctor to the multitude. The power is in the immediacy of the medium. These are not editions of an admission brochure. Rather, they say, "Here's what's happening here...." One section addresses student culture:
