Proctor provides significant resources to a three day conference that is at the forefront of a revolution in fundraising--WOW! Institute--each July at Pats Peak in Henniker, New Hampshire. Development officers from the United States and Canada have convened here once again to actively practice common sense (yet new) theories that are changing the landscape of philanthropy.

For example, everyone knows that approximately 90% of monies raised will come from approximately 10% of our donors. But how to we act on that knowledge? Shall we stick with old methods (phonathons, volunteer programs, participation drives, impersonal brochures, etc.) or shall we design customized donor experiences that set our institutions apart? Below, fundraisers role-play asking Jay Goulart and David Lawson (not pictured) for $1,000,000:

WOW! is filing to become a 501(c)3--a non-profit, educational corporation like Proctor. So what's in it for us? The trustees and administrators who visit know. "This is," observes Steve Wilkins, "the most successful professional development program imaginable." Admission Director Chris Bartlett says, "This rocks!" Beyond the excitement and skill advancement experienced by members of the Development Office, the reputation of the school is advanced dramatically. Below, trustees John O'Connor '79 (left) and Frank Gibney '71 (right) answer questions as part of a panel of philanthropists.